LAASIO in the press

We're so grateful for the coverage of our small label from Bad Laasphe. Below you'll find a round-up of media stories about LAASIO Jewellery and our founder Sophie Hu.

📰 Wittgensteiner Zeitung · July 2023

„Our beloved four-legged friends, always close by“

Wittgensteiner Zeitung (Westfalenpost) · 17 July 2023 · Article by Ramona Richter

„Emotional jewellery: Sophie Hu launches her label Laasio after moving from Beijing to Bad Laasphe.“

„One last breath, one last movement, one last stroke – these are moments that leave deep traces when our beloved pet leaves us. Traces that hurt for a long time. But the memory of those we love lives on – sometimes through a piece of jewellery.“

„Since 2021, under her label ‘Laasio’, Sophie Hu has been creating necklaces and bracelets that bring those memories to life. Whether a print of a dog's paw, a portrait of a house cat or a fingerprint of a beloved person – there's barely anything she can't do.“

„For the 38-year-old Bad Laasphe resident's customers, it's a way to keep their loved ones with them – as a memento, a friendship necklace, a symbol of partnership or just because. A piece of jewellery that brings some customers to tears.“

— Wittgensteiner Zeitung, 17 July 2023

👉 Read the full article on wp.de (German)

About the article

Ramona Richter's piece introduces Sophie Hu and her vision: personalised jewellery that holds onto memories. It tells the story behind LAASIO, the journey from Beijing to Bad Laasphe, and the emotional moments our jewellery means for customers – from pets who have passed to birth-flower pendants for families.

📝 What our customers say

„I'm so happy with the necklace. It will help ease the pain of losing my pet, at least a little.“

— Nicki, LAASIO customer

You'll find over 3,000 more customer reviews on our product pages.

📷 Press contact

Are you a journalist or blogger interested in writing about LAASIO? We'd love to hear from you and can provide:

  • 📸 High-resolution press photos & product images
  • 📝 Press text about our brand and backstory
  • 🎤 Interview opportunities with founder Sophie Hu
  • 🎁 Sample products for honest reviews
  • 🎬 Studio visits in Bad Laasphe by arrangement

Direct contact

  • 📧 sophie@laasio.de (Subject: Press enquiry LAASIO)
  • 📞 +49 15758872833
  • 📍 LAASIO Studio, Bahnhofstraße 62, 57334 Bad Laasphe, Germany

We typically reply within 24 hours on working days.

🌿 LAASIO at a glance

  • Founded: 2021 by Sophie Hu
  • Based in: Bad Laasphe, North Rhine-Westphalia, Germany
  • Range: Personalised jewellery with laser engraving – name necklaces, birth flower jewellery, photo pendants, paw prints, fingerprints, hand & foot prints, dog nose prints, zodiac pendants, pet portraits
  • Material: Premium stainless steel in silver, 18k gold & rose gold
  • Shipping: Free worldwide
  • Customers: Over 3,000 reviews

You can read more about our story and mission on the About Us page.